Coltivare Social Media Activation Pack
Bringing Produce Stories to Life Online
At Lemdell, we believe fresh produce deserves more than just shelf space, it deserves storytelling, education, and connection.
That’s why we created the Coltivare brand: a seasonal campaign designed to help our partners, independent grocers, retail buyers, and providores bring the story of produce to life inside their stores and across their digital channels.
Through Coltivare, we share the journey behind the produce from growers and farms to chefs, grocers, and the customers who take it home. Now, we’re making it easier for our partners to share those stories too.
How It Works
All the tools you need to use our brand the right way.
Simply download the content bundle that best suits your business category and start sharing.
Each bundle includes ready-to-use imagery designed to educate and inspire your customers.
Use the assets across Instagram, Facebook & LinkedIn.
When posting, tag @lemdell_alwaysfresh and use the hashtag #ColtivareMovement so we can help cross-promote your store, celebrate your involvement, and continue growing a community that values fresh produce and growers.
Why It Matters
Customers want more…
They want to know where their food comes from, who grew it, how to cook it, and why it matters.
Coltivare helps retailers tell those stories through content that educates, inspires, and creates genuine connection.
Because good produce deserves more than shelf space, it deserves a story. And together, we're sharing the stories that feed us.
#ColtivareMovement
I'm part of the movement.
DOWNLOAD YOUR NEXT POST
Seasonal produce is at the heart of Coltivare.
These posts are designed to help educate customers, inspire home cooks, and showcase the quality produce available through your store.
One of the most popular parts of Coltivare is the recipe section.
Designed for busy families, home cooks, and food lovers, our seasonal recipe cards showcase simple, approachable dishes built around fresh produce.
Every piece of produce has a beginning.
Before it reaches the shelf, the kitchen, or the dinner table, it starts in a paddock, a glasshouse, an orchard, or a family farm somewhere across Australia.
Every business has a story. Ours begins in 1983.
The Lemdell History gives customers a glimpse into the people, moments, and milestones that helped build the business they know today.